Heschel Center launches social network of sustainability advocates
"Greenchange" sustainability network reaches 1500 members
By
Jonathan Rokem
Using the Heschel Center's 10th anniversary conference as a catalyst, we launched a Facebook-like social network of sustainability advocates (www.greenchange.co.il), which has incredibly already grown to almost 1500 members as of this writing!
The "Heschel Center Sustainability Network" exploits digital and online media to exponentially expand the community of Hebrew-speaking citizens networked together for a sustainable society in Israel. Currently, there is no comprehensive forum for individuals to enter the environmental community—to learn about the wealth of activity already taking place, share best practices, recruit partners, and self-organize. The Sustainability Network's aim is to create a multi-cultural web presence that will allow like-minded citizens to find each other, schedule meetings, share information (discussion boards, newsletters, blogs, reading lists), share media materials (video, audio, photos, flyers, whitepapers, etc.), enlist support for public campaigns and generate active participation both online and on the ground. Learning from successful models such as Meetup.com and Treehugger.com, and coupled with the already extensive infrastructure that Heschel has built in communities throughout Israel the project is intended to expand the sustainable community for which Heschel is the national hub at least 5-fold, and potentially 10-fold, to a community of 5 - 10,000.
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